Nike ID

2nd year HND brief - create our own brief
For this, I knew i wanted to do advertising & I'd recently been shown the Nike ID creation website & was amazed it wasn't as widely known, so decided to do a campaign for it. The idea was to promote to students say at open days, or festivals, thus i tapped into childhood activities such as colouring (creating your own shoe by being given a white sheet with the crayons attached) and primary school paper origami game, where it asks you a series of questions before the final outcome (this being picking shoe type, colour of shoe, colour of thread, colour of lace). 


I realise now however why I lost marks on this - the execution just wasn't right. I should've produced a piece with the attached crayons & took a photo of a group of students using it.