Have you had an accident in the last 5 years?

First HND brief 2 years ago! (Well, almost 2 years)

Brief was to basically redesign something you thought was rubbish - so i picked those terrible accident helpline ads (where there's usually a woman popping up out of the side with a big grin on her face)

Although the egg idea seemed funny, it was perhaps alittle too out-there & needed reigning back in so i took a look at dolls (as they were the closest things i could get to humans to model arms out of sockets...). The dolls seemed to work much better, as although you laugh at first at the absurdity of an arm coming clean out of your socket - it does not divulge from the fact this company is a serious firm.